Amaro del Lariosauro is a liqueur inspired by the legend of the creature said to inhabit Lake Como. For the launch, the bottle was designed to trigger a WebAR experience directly from its label, allowing the creature to appear and bringing the local folklore into a contemporary context.
The work focused on defining the visual direction and brand guidelines, along with producing the graphic materials needed to support the product communication. The goal was to create a cohesive visual identity across both physical packaging and digital touchpoints, ensuring clarity and consistency throughout.
Credits: AR development by Viewtoo, supervised by Alessandro Morsillo.
