Amaro del Lariosauro is a liqueur inspired by the legend of a creature said to inhabit Lake Como. The launch featured a bottle-enabled WebAR experience, bringing the local folklore to life in a contemporary, interactive way.

The project focused on visual direction and brand guidelines, alongside the creation of all supporting graphic materials. The aim was to deliver a cohesive visual identity across packaging and digital touchpoints, ensuring clarity, consistency and a strong connection between the product and its narrative.

Credits: AR development by Viewtoo, supervised by Alessandro Morsillo.