Selvadeg is an independent brand born in the heart of the Valtellina Alps, inspired by the legends, folklore, and unspoiled nature of the region. My work focused on art direction, logo design, and web development, crafting a cohesive identity that captures the brand's deep connection to its origins.

The logo, a minimalist representation of a goat’s head, symbolizes the strength and raw beauty of Valtellina’s landscape. The website was designed to reflect Selvadeg’s core philosophy — blending artisanal techniques with innovation.

www.selvadeg.com