Selvadeg is an independent brand rooted in the heart of the Valtellina Alps, drawing inspiration from local legends, folklore and the region’s untouched nature.

The project focused on art direction, logo design, and web development, crafting a cohesive identity that reflects the brand’s connection to its origins.

The logo, a minimalist goat’s head, embodies the strength and raw beauty of Valtellina’s landscape. The website translates the brand’s philosophy into a digital experience, blending artisanal techniques with modern innovation.

www.selvadeg.com