Edoardo Mezzera

The project transformed Parco Civico Teresio Olivelli in Tremezzo into an immersive electronic music experience, where light, sound, and natural surroundings shaped the festival environment.

The concept was built around the integration of music and scenography, designing spatial layouts and audience pathways to guide visitors through a dynamic, multi-sensory journey. Every element — from stage positioning to lighting rhythm — contributed to a cohesive and evolving atmosphere.

A key part of the project involved the coordination of sponsors and partners, ensuring their presence was seamlessly integrated into the experience while maintaining strong visual and narrative consistency. All digital assets and content were developed in line with the festival’s identity, reinforcing a recognisable language across every touchpoint.

Following the conceptual phase, the project extended into a structured launch campaign, both online and offline. A modular set of visual assets was developed for social media, digital advertising, print materials, and on-site communication. Campaign performance was continuously monitored, allowing for real-time optimisation of messaging, formats, and placements.

The communication strategy also supported the positioning of high-profile international DJs, aligning artist visibility with the overall festival narrative.

The event welcomed over 2,000 attendees, generating strong engagement across platforms. The launch campaign reached more than 450,000 people, with over 1.2 million impressions and 180,000 video views, contributing to a sold-out atmosphere and establishing the festival as a landmark electronic music event on Lake Como.