Working with HCAP Ambrì-Piotta meant translating a deep sense of community and identity into a shared pre-game ritual.

The project focused on the creation of a cinematic video experience shown before every match at Gottardo Arena, designed to build emotional tension through sound, rhythm, and powerful imagery. More than a motivational piece, it became a moment of collective anticipation, fully integrated into the match-day atmosphere.

Developed through close immersion in the valley and its people, the project draws directly from the voices, energy, and spirit that define Ambrì — reinforcing the bond between team, supporters and place.